TV5 outperformed competition in key areas in Visayas and Mindanao, posting higher viewership for its primetime programs for the week of May 19-25. Based on Nielsen TV Audience Measurement in key cities in the Visayas, TV5 had a significant increase in audience share in metro cities in Iloilo, where the Kapatid network experienced its highest viewership ratings, beating GMA in barely a year since its signal presence was established in the area in July 2012. Similarly, TV5 continued to gain strength in Metro Cebu where it reached its highest primetime viewership and an 11 percentage-point audience shares lead—the biggest lead over GMA so far. The Kapatid Network has also been continuously enjoying a comfortable lead over the Kapuso network in Metro Bacolod since the year started.
The numbers continued to surge even further for TV5’s primetime viewership in the Mindanao metro cities. Its audience share in Cagayan de Oro reached its highest primetime viewership, posting its biggest lead over GMA since it has overtaken the Kapuso network in June 2012. In Metro General Santos, TV5 is once more at neck and neck with ABS-CBN in terms of primetime viewership and has generated more than twice as much viewers as GMA’s. TV5 has even surpassed ABS-CBN for the week of April 28 with a primetime viewership score of 38%.
As the network continues to gain traction and attract viewers in key regions in the country, TV5’s new President and CEO Emmanuel C. Lorenza remains positive of the network’s trajectory.“This is very inspiring for us,” he shared. “This gives us the energy and the confidence to continue with our efforts. We have the possibility to win audiences in Visayas and Mindanao in terms of pushing reach and we will do whatever it takes to increase our reach.”
Apart from widening its network reach, TV5 is set on strengthening its programming content. As the fastest growing network in the country, TV5 has already redefined primetime viewing by offering a variety of news, entertainment and sports programs— shows that appeal to its intended audience and encourage co-viewing among family members. In closing, Mr. Lorenzana shared plans for more innovations in the upcoming months. “The media consumption of the average Filipino is now different," he says. "We have to be the network that is cognizant and is able to satisfy the way they use and consume media. We want TV5 to provide content that is relevant to our target group—content that we can transfer to various platforms. I would like us to be at the forefront of that.”
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