‘The You Generation’: Simon Cowell’s Year-Long Global Talent Hunt


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Earlier today, Simon Cowell and his company, Syco, launched 'The You Generation' - a global talent show that will run for a year and be available.in 26 countries.

From Syco Entertainment:

"The You Generation," a global online talent
contest that is seeking entries from people with
"unconventional and original talents" — from
musicians and photographers to makeup artists,
magicians and chefs.
Syco says the contest, which starts next month
and is due to run for a year, will seek auditions in
a different category of talent every two weeks.
Entrants can upload their pieces on a dedicated
YouTube channel, to be viewed by the public and
judged by professionals associated with Syco.
There will be prizes — exactly what they are has
yet to be announced — every fortnight and a
grand prize at the end of the year.
Syco calls the initiative an experiment aimed at
discovering new talent. It's the company's bid to
tap the power of social media, which has
launched millions of wannabe celebrities — and
some genuine stars, including Justin Bieber.
You Generation will be available in 15 languages
and 26 countries around the world.
All content © Associated Press
The project is open to anyone14 years and over
(with parental permission if under 18!) and will
start on 20th March 2013.
Subcribe to The You Generation YouTube Channel
and watch Simon surprise those auditioning.
Follow on Twitter @yougeneration
'Like The New Generation Facebook Page

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